5 Easy SEO Tips for the Non-Techies

SEO can seem overly technical and a bit daunting in the eyes of a Non-Techie, but if you start with the basics, it is actually quite easy to get to grips with. We have laid out some easy steps to enhance your SEO.

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1. Proper use of Keywords
Search engines are looking for the most relevant content for the search being made by the user, therefore keeping your content chock full of relevant keywords is crucial. For example, if you are writing an article on your website, the keywords of the topic must be properly used in order to maximise the articles visibility to search engines. Be sure to use appropriate words that suit the content. If you are writing about installing a bathroom sink, a title such as “How to Install a Bathroom Sink” perfectly includes the relevant keywords. Titles that are off-point are less likely to succeed in search engine results.

It is important to also consider other keywords (synonyms) that are related that may be used in the information search. In this instance, keywords such as sink replacement, sink repair, bathroom vanity & faucet may all be relevant for searches related to this article.

2. Implementing your Keywords
There are a few different places that you should implement your keywords so as to attract visibility. These include your page title (the words in the browser toolbar) and meta data (the information about your content), your URL, the article title, main headings, image file names along with their captions and alt tags.
Examples:

Article Title: How to Install a Bathroom Sink
Amazing Bathroom DIY ✘

Heading 1: Preparing for a Bathroom Sink Installation

Photo: install_bathroom_sink.jpg
Caption: “An excellent bathroom sink installation!”
Alt Tag: Photo of a Bathroom Sink Installation

3. Content Production
New and regular content publishing is important as search engines pick up on fresh information over older, less up-to-date information. Scheduling content to be published regularly is easy and is essential to keep your website visible. We recommend publishing content more than once a week. If you post regularly enough, you are more than likely going to be publishing content that is in line with the times. If the content is current, it’s likely it will be more visible in relevant searches.

4. Publish Relatable Content
When posting content online, you should be aware of your audience. If someone is searching online for instructions on installing a bathroom sink, chances are they are new to the plumbing industry, and mightn’t be familiar with advanced terminology. Unless the content is universally understandable, you should be aware of the target audience and become familiar with its interests and language. If content is overly complex, or in contrast to this, the instructions for this sink installation are lacking information, there is a risk it won’t be picked up well by a search engine, especially if keywords are scarce. Publishing balanced content that is easy to read but is still relatable to the industry will help to increase visibility and visitors.

5. Mobile Friendly Website
As obvious as some may think this is, not everyone has a website that is responsive. This means that their website may not work properly or be easily used via mobile devices such as phones and tablets. As technology evolves, we should consider the fact that most people are using their phones to surf the web as it is on hand a lot of the time, therefore having a website that is not mobile friendly is not really an option. Over 50% of online searches are done via mobile rather than desktop. Not having a responsive site can indirectly affect the popularity of it, as if it is too difficult to use, it will most likely be unpopular among users.

Pro Tip: Mobile devices also have their own features that require different kinds of SEO such as voice search via voice assistants like Apple’s Siri and Google Assistant. To optimise your site for these mobile features, it is generally a good idea to keep the tone of the content natural, rather than academic, with the use of some conversational keywords. Think about the questions that may be asked to find the information you supply, and answer them as directly as possible.

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