10 Things Every Website Needs
Having a website is a must, but having a messy one is a problem. If a site is poorly designed, this will lead to a high bounce rate.
What is a bounce rate?
A bounce rate is a single-page session on a website. This means a user clicks through to a site, but before clicking anything else or visiting another page, they exit.
What are the causes?
• Slow-loading sites
• Bad design: such as poor usability, ugly interface or unnecessary complexity
• Long, daunting paragraphs of copy (text) on the first page
• A boring website: no engaging features, boring information
What do we need for a better site?
1. Strong design
There are many factors that make up good website design. These include having clear, professional imagery, featuring your logo properly, using a consistent and attractive colour scheme, and ensuring the usability of the site is straightforward.
2. An interesting but easy homepage
If someone landed on a homepage filled with text and no eye-grabbing content, the chances of them staying very long are slim. Using short, readable pieces of text with a catchy headline will entice the visitor to stay longer. Alternatively, a good engaging graphic will also draw the attention of the visitor.
3. Quick site-loading time
The longer your site takes to load, the bigger the risk of abandonment. Google reported that 53% of mobile users would click away from a loading page if it took more than 3 seconds. To get visitors interested in your website, you must first get them onto the website.
HTTPS is not an option anymore. In order for visitors to put trust into your site, it must be secure, otherwise the possibility of stolen personal data comes to mind.
5. Contact information
One of the main purposes of having a business website is so that customers can contact you for bookings or the likes. Have a separate page for contact details, such as email, phone number, address and possibly a booking system.
6. Portfolio or gallery
It’s one thing to read about a business & it’s products/services. It’s another thing to see it. Having a portfolio of products or a gallery of images gives customers what they want: a preview of what is possibly to come.
7. A call to action
A call to action (CTA) is an instruction for customers to make an immediate action online. Some examples are “Buy Now” or “Book Your Appointment” buttons.
Having customer testimonials on your site prove credibility & reliability, as customers are more likely to trust each other rather than the seller in relation to product or service reviews.
9. A sensible web address
If your business is called “O’Reilly’s Fishmongers”, don’t have a web address like “www.freshdublinfish.ie”. Keep your branding consistent. Using a ‘.ie’ instantly lets people know you’re an Irish business.
10. Social media links (if applicable)
Linking to your social media on your website (and vice versa) is vital for gaining followers and proving to them you are legitimate. Having multiple professional platforms is great for voicing business values and updates.